IPV Home
 Card Business
 Introduction
 History of Stores
 Design Product
 Marketing
 Producing
 Suppliers
 References

TO ORDER CALL TOLL FREE
888-286-0365

We offer an
On Line Proof
of your order before we ship.

Producing productsBanner-Right07

Personalized & Custom Invitations & Announcements, Thank You Cards, Christmas Cards, Note Cards, Stationery & much more.
New York City Note & Christmas Cards - Pen & Ink Drawings & Photo Realistic Scenes - Decorated Light Switch Covers


IPV Studio located at 529 77th St Brooklyn, NY 11209 Toll Free: 888-286-0365 Fax: 800-305-6049
Family owned and operated since 1983.

Answers to Frequently Asked Questions

 Invitations Announcements Notes   Holidays Cards   for Business   NYC Images   Gift Items   Ordering   FAQ
message

Your biggest expenses in producing greeting cards will be for:

    · Paper
    · Printing
    · Envelopes
    · Packaging

 The largest expense by far is for printing. A quality card stock may cost five cents per card. A standard envelope may cost three cents. The cost of packaging is divided over a quantity of cards and is therefore only pennies per card. Printing could be as much as twenty five cents per card depending on the type of printing and on the quantities.

Printing

 For years I felt as if I was working for the printers who printed my cards. They represented my biggest expense. To bring the cost per card to a reasonable number I had to print a minimum of 2,000 cards each of 8 different designs for a total of 16,000 cards.

Inevitably I wound up with a large inventory of cards that didn't move or that moved very slowly. Out of eight cards, perhaps two would sell very well, four would sell moderately, and two would sell slowly. You never know which design will fall into which category. It doesn't matter which you consider to be the most beautiful. As time went on, I was storing more and more cards. Running clearance sales would help clear out inventory, but not enough. My supply closets were always full. Sometimes the boxes even spilled out into the halls of our home studios.

 I realized that the answer was to find a way to print smaller quantities at more affordable prices and to print on demand. To do this I had to handle the printing myself. I began by doing a number of custom jobs with an inkjet printer. Although the prints were beautiful, the printing was very slow. At the time the printer ink was not water resistant and it faded quickly if left in the sun. These were problems, but the objective had been met. I printed only what sold. I could try many different designs without risking the consequences of being stuck carrying a large inventory of cards that moved slowly.

 Next, I purchased a commercial grade laser printer. This solved the problems I had with doing the printing on the inkjet. The printing speed was greatly increased and the ink was permanent. The cards were more beautiful than ever and I was thrilled to have taken control of the printing process. Now the only stock that I have to carry is blank paper stock.

Last modified 03/05/08

 Invitations Announcements Notes   Holidays Cards   for Business   NYC Images   Gift Items   Ordering   FAQ

529 77th St Brooklyn, NY 11209 Toll Free: 888-286-0365 Local: 718-836-4819 Fax:800-305-6049
All images and text Copyright © 1996-2008 Ira's Peripheral Visions